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Research designed for a specific purpose and specific client, and conducted as a one-off study or programme of studies (as opposed to being conducted on a regular or continuous basis). Most qualitative market research is ad hoc.
Continous vs Ad-Hoc Research, as explained by DJS Research Ltd. Continuous Research A survey conducted both regularly and frequently among parallel samples within the same population; or a survey in which the interviews are .
Ad-hoc research can either be custom designed or an omnibus survey. i. A custom designed ad-hoc research investigates the client’s problem and the research project is designed to serve the specific requirements of the client. Definition of Ad-hoc research. research which is conducted first hand on a one-off basis for a particular research project.
Ad hoc can be used as an adjective or an adverb. It is used more often as an adjective, especially in these expressions: ad hoc committee; ad hoc group; ad hoc basis Below are some example sentences with ad hoc that help illustrate its meaning: ad hoc used as an adjective. The mayor appointed an ad hoc committee to study the project. Definition of ad hoc: Action taken for a particular reason or in a special situation, such as an ad hoc committee formed to consider a specific, urgent matter. Latin for, for this purpose. Dictionary Term of the Day Articles Subjects .